GRAPHIC DESIGN

My graphic design experience combines strategically identifying moments that demand a visual, creating attention-grabbing graphics optimized for maximum reach and engagement, and curating YouTube thumbnails with a proven strategy to drive clicks and views.

Trackhouse Racing

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As Senior Manager of Social and Digital Strategy, I strategically direct our graphics team to produce social-first designs that break through crowded feeds by highlighting shareable moments and delivering key visuals in a scroll-stopping, highly-engaging way. Here are a few examples of graphics I led strategy on and oversaw publishing for.

Dirty Mo Media

A compelling thumbnail is essential for YouTube success. While at Dale Earnhardt Jr.'s Dirty Mo Media, I helped design and strategize impactful thumbnails that boosted video views and drove our subscriber count well over 300,000. Here are a few examples that significantly contributed to our growth.